THE STUDIO OF JP FLEXNER
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Dotties Donuts

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Dottie's Donuts

File Under: Logo Design, Lettering, Custom Typeface Design, Environmental Graphics

When Dottie's Donuts opened their doors in 2014, they did so without so much as a sign out front. But what they lacked in signage, they more than made up for with next level vegan donuts. Donuts so good that vegans from across the country would add "donuts from Dottie's" to a short list of must-have items from Philadelphia. Having the opportunity to work with Dottie's to develop a look and feel for their brand was an incredible experience that resulted in dozens of word marks, custom type treatments and even two fonts. Below is just a selection of what I created.

 

Sketch Phase

 
 

Core Logo

 
 
 

Logo Variations

 
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Dottie's Dots TYPEFACE

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