THE STUDIO OF JP FLEXNER
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Alt House Cannabis Dispensary

 
 
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Alt House Cannabis

File Under: Logo Development, Lettering, Typeface Design, Illustration

 
 
 

The Alt House is a forthcoming cannabis dispensary in Portland, Oregon started by the folks behind Trellis Cannabis Farm, also in Oregon. They reached out to me in early 2018 to develop a brand identity. Cannabis is an emerging market, especially with respect to design and the approach to branding in general. Portland has several other recreational cannabis dispensaries, but only a handful have even a deliberate approach to branding. Observing this, I set out to create an original identity that was both distinct, but also approachable, with all elements being custom built for this application.

 
 

Sketch Phase

 

Core Logo

Additional wordmarks

Additional Badges

Illustration Elements

Wordmark Pattern