File Under: Logo Development, Environmental Design, Apparel Design, Murals
Always Ice Cream started in an authentic and relatable way. The way many of the best things do. With a family taking their mutual enjoyment of something, in this case ice cream, and turning it into their passion, then profession. Creating a business that serves the same community in which they live, and setting their sights on neighboring communities as a natural method of growth. As refreshing and natural as fresh strawberry ice cream. I was lucky enough to be the person who they turned to for their look. Wanting black and white with pops of green, and a handful of logos that they could use interchangeably on signage across different stores, in local-focused print ads, and wider digital spaces, across different platforms.
LOGO SKETCHES
Original sketch of what would eventually become the script logo.
VECTOR LOGOTYPE & BADGES
